{"id":2753,"date":"2019-09-13T02:00:07","date_gmt":"2019-09-13T08:00:07","guid":{"rendered":"https:\/\/www.kerryaclark.com\/blog\/?p=2753"},"modified":"2020-01-27T15:13:48","modified_gmt":"2020-01-27T21:13:48","slug":"right-focus","status":"publish","type":"post","link":"https:\/\/www.kerryaclark.com\/blog\/right-focus\/","title":{"rendered":"A Focus on the Right Things"},"content":{"rendered":"

How to Make the Turn You Need?<\/span><\/h2>\n

Living A Life of Focus<\/span><\/h3>\n

How we plan to promote what and who we are?<\/span><\/p>\n

Be an agent of change by creating and using actionable \u201cfocus statements.\u201d\u00a0 What’s a focus statement? A focus statement is the smallest marketing component.\u00a0 It\u2019s the action you plan to achieve within a year. It\u2019s the stuff you can act upon daily.\u00a0 For more than a decade we’ve accumulated twelve such statements we can share with you.\u00a0<\/span><\/p>\n

\"\"<\/span>The Thought or Concept:
\n<\/span>Defining the Focus Statement.
\n<\/span>Each year we come up with a single statement to devote all our actions and attention.\u00a0 It\u2019s like a rally cry (mantra) for our family. The benefits of drafting one leads to impacting change in an area of your life in a single focus.\u00a0<\/span><\/p>\n

The focus statement is all about growth.\u00a0 It\u2019s the one area in which you target for intentional growth for a year.\u00a0 By using a focus statement it means you\u2019re improving as well as securing your ability to lead others in this area of focus.\u00a0 Stop growing and see how your life begins to shrivel up and die.\u00a0\u00a0<\/span><\/p>\n

Putting the focus statement in action looks like this.\u00a0 Repeat it, say it aloud each day. Talk about it as often as you can.\u00a0 Find books, articles, podcasts, etc. on the topic. Get to know it, learn it, and most importantly grow from it.<\/span><\/p>\n

The Practice:
\n<\/span>Defining a focus statement is one thing, but seeing it in action is another and will inspire you to act accordingly.\u00a0 Before we get into a single focus statement, I’d like to summarize the 12 we’re going to share over the next few weeks.\u00a0 Here are our 12 focus statements:<\/span><\/p>\n

    \n
  1. Welcome the rain<\/a>.<\/b> Before I knew that having a focus statement was a practice, I\u2019d started it by accident with a book called \u201cWelcome the Rain.\u201d\u00a0 It\u2019s because of this book that we learned to have the right perspective regarding life in any situation.<\/span><\/li>\n
  2. A deadline is a deadline<\/a>.<\/b>\u00a0 This statement taught us and those we influence how to get serious about setting deadlines and adhering to the deadlines that have been set.<\/span><\/li>\n
  3. Everyone is a leader to someone<\/a>.<\/b>\u00a0 When you take a year to place your attention on any topic, growth is inevitable.\u00a0 We discovered that everyone is a leader (including you) and we now understand why.<\/span><\/li>\n
  4. Under commit and over deliver<\/a>.<\/b>\u00a0 If you want others to think well of you and the service you provide, learn how to under commit, but wow them by over delivering.<\/span><\/li>\n
  5. Create margin in everything we do<\/a>.<\/b>\u00a0 We\u2019ve learned to get control of our life by slowing down what I call \u201c<\/span>the pace of life<\/a><\/span>.\u201d\u00a0 Margin means that you can breathe.\u00a0 My mentors taught me this lesson.<\/span><\/li>\n
  6. Change incrementally just by taking the very next step<\/a>. <\/b>\u00a0In order to go somewhere, anywhere, you must put one foot in front of the other.\u00a0 Everything to be accomplished in life takes deliberate incremental steps.<\/span><\/li>\n
  7. Building and helping others, helps me<\/a>.<\/b>\u00a0 The best way to help yourself starts with helping others.\u00a0 You want to ensure you\u2019re planting a huge field of helping others so that you will reap a bountiful harvest of the help you need to produce in your life.<\/span><\/li>\n
  8. Everything is a trade off, what am I trading<\/a>?<\/b>\u00a0 This statement might be my favorite.\u00a0 It taught us that saying \u201cyes\u201d to something means we’re saying \u201cno\u201d to everything else.<\/span><\/li>\n
  9. A love affair with my words<\/a>.<\/b>\u00a0 When you love something, you give attention to it.\u00a0 I believe that our world is shaped by our words. The life we live today is a result of the words we spoke yesterday.\u00a0 It\u2019s imperative to have a love affair with our words because our world depends on it.<\/span><\/li>\n
  10. Do something<\/a>.<\/b>\u00a0 This focus statement is simple like the Nike tagline, \u201cJust Do It.\u201d\u00a0 We have to take action on a priority. I like people who are doing something.\u00a0 It also implies that the majority are doing nothing, which is life\u2019s default.\u00a0<\/span><\/li>\n
  11. Promoting the gift within us<\/a>.<\/b>\u00a0 Life gets easier when you focus on what you do well and are gifted in doing.\u00a0 When you operate outside this area, your life is a struggle. We decided to promote the things that we have within us so that we can make a huge splash in the world.<\/span><\/li>\n
  12. Stop talking and start doing<\/a>.<\/b>\u00a0 I\u2019ve been around too many people who say a lot.\u00a0 They are always going to do something great. When I saw this normal habit begin to rub off on me, we made this statement our focus.\u00a0 Let\u2019s just stop all the talking and get to work.<\/span><\/li>\n<\/ol>\n

    This “focus statement” practice has been a huge game changer.\u00a0 As you can see I\u2019ve had years of practice. Each statement represents a year of focus.\u00a0 If you want to improve the life, which is your business, it will require a focused effort.\u00a0 Start with something simple like a focus statement.<\/span><\/p>\n

    Today is Friday!<\/span><\/p>\n

    I\u2019m introducing you to a marketing practice Pamela and I have had for over a decade.\u00a0 It works. Don\u2019t put off this simple habit, start one today. In a year or by the end of the year, you\u2019ll see a significant change in your area of focus.<\/span><\/p>\n

    Do me two favors: 1) share your focus statement with me and 2) pass this information along to one of your friends.\u00a0 Thanks for visiting <\/span>Kerry A. Clark & Co.<\/a><\/span>\u00a0<\/span><\/p>\n

    The Family Plan Binder<\/a>\"\"<\/a> is available now!

    <\/p>\nOur team has worked very hard putting it together. We designed it to help you and your family move the needle forward in making your life your business. \nFind out more about the Family plan here.<\/a><\/div><\/div><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    I never knew how impactful having a focus statement is until we drafted this content to share with you. For over a decade, we\u2019ve exercised this process and it has literally changed our lives. And let me add, it\u2019s easy. Check it out, \u201cA Focus on the Right Things.\u201d<\/p>\n","protected":false},"author":2,"featured_media":2754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[303,253],"tags":[65],"class_list":{"0":"post-2753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-living-a-life-of-focus","8":"category-marketing-campaign-for-your-life","9":"tag-focus-statement","10":"entry"},"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.kerryaclark.com\/blog\/wp-content\/uploads\/2019\/09\/1190913-TIF-Blog-A-Focus-on-the-Right-Things-2.png?fit=760%2C360&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4jb7V-Ip","_links":{"self":[{"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/posts\/2753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":7,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"predecessor-version":[{"id":2993,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions\/2993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/media\/2754"}],"wp:attachment":[{"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kerryaclark.com\/blog\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}